Five instructors, each still working in the field they teach. Nobody here teaches full time, which is why the examples are current and the answers are specific. Every one of the twelve courses is taught by one of these people.
Ilene spent eleven years running operations teams in logistics and facilities services, where she was promoted into her first management role with no handover and a team of nine. She has been trying to make that experience less common for other people ever since.
Desmond has delivered projects in construction technology, local government and a mid sized software company, which means he has planned work under a fixed budget, a public consultation and a launch date that could not move. He is unromantic about method: the plan exists to help a team decide what to do on Tuesday.
Analysis and reporting for people who are not analysts
Teaching at Beesy Academy since 2023
Yasmin started as a retail buyer with a spreadsheet habit and finished as head of insight for a logistics group, where her team supported buying, pricing and network planning. She has watched a great many dashboards get built and quietly abandoned, and she is precise about why that happens.
Soren has worked as a product designer, a front end developer and, for four years, the person responsible for a design system used by six product teams. Sitting on both sides of the handover taught him that most design arguments are really arguments about states nobody drew.
Beatrix produced live radio for six years, then led internal communications for a healthcare group of four thousand people. Live radio taught her how to be clear at speed. Internal communications taught her that most messages fail before the second sentence.
We have added two instructors since 2022 and turned down considerably more. The bar is not credentials. It is whether somebody can look at a student's specific situation and say something true and useful about it inside a minute, in front of fifteen other people.
Every instructor must still be practising. Teaching full time is comfortable and it makes examples go stale within about eighteen months, so nobody here teaches more than two cohorts a quarter. It limits how fast we can grow and we accept that.
They also have to be willing to be wrong in front of a room. The best sessions we run are the ones where a student describes a situation the instructor has not met before and they work it out together. That only happens if the person at the front is secure enough to say so.